How-to use bizarreness effect in marketing

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


Your marketing will be more effective if you take a behavioural approach

Behavioural marketing gives us an explanation as to why people continue to buy the same brand year after year when…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


How-to use status quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a fund that aims to exploit pricing inefficiencies in European…


Will you celebrate ‘Valen Heinz’ day with ketchup caviar?

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


How brands leverage the scarcity heuristic to make you buy more...and how regulators are hitting back

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


We Are Social plays on the symbolism of social media with get-inked campaign

In a campaign targeting tattoo lovers, We Are Social Paris are offering French residents the opportunity to get inked -…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…