How-to use bizarreness effect in marketing

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


How-to use status quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


The Behavioural Economics Series: Humour effect

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…