The Behavioural Economics Series: Norms

As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…


The Behavioural Economics Series: Chunking

The chunking theory groups lots of smaller elements in a sequence or process into sections to make it easier to decode…


The Behavioural Economics Series: The Framing Effect

The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in…


The Behavioural Economics Series: Commitment - the public pledge bias

We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The…


The Behavioural Economics Series: Authority bias

We listen to the word of experts and value their opinion over others, even to the point of investing in products they…


Retail Safari - The ART of selling (Amsterdam)

The Market Creative had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying retail…


Will the feel good factor continue for core Xmas trading?

The good news continues for retailers as shoppers keep on spending and the latest BRC figures report an increase in…


Baby time at The Market

Specialist mums agency The Market are launching the results of their online survey of the buying behaviour of over 500…