How A Commitment Strategy Can Win Customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


The Behavioural Economics series: Commitment: Personal Investment

The more involved people are in creating something, the better they feel about the end product! This can lead to…