How a commitment strategy can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


How Lidl goes bold with behavioural science in latest OOH campaign

Lidl has managed to defy the boundaries of this year’s festive competition with their latest OOH campaign. In an…


Is this the end of plug boy?

Who is “plug boy”? For those of you who don’t know, he is the unlikely star of this years Sainsbury’s Christmas ad -…


Pop up shops keep on popping up

Pop up shops - or temporary retail as it used to be known - originated in the 1990s. Located in high footfall areas of…


Hey digital media, TV is coming for you.

Finally, after years of digital media domination it looks like market maturity is approaching. 2019 will see the OG of…


What’s YOUR rating, Uber?

Uber swept through the globe, providing a truly innovative product allowing us to order at the touch of our fingertips,…


Retail Trends 2019 and beyond report - Download now

Retail Trends 2019 and Beyond

Our Retail Trends 2019 and beyond report launches today.The world of retail is changing at a faster pace than any other…


Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive

Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic…


Let’s put a stop to bullying

Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…


Strongbow Woos MCR

Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…


Why retailers should care about self care shoppers?

In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…


For Made.com, it’s all about the brand experience.

With the rise in online only retailers in the home sector, it’s no great surprise that some of the more established…


How A Commitment Strategy Can Win Customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


2018 Christmas TV Adverts – A behavioural perspective

Christmas TV Adverts – behaviour in actionIt’s the time of year where brands launch their Christmas TV campaigns one by…


Behavioural Strategist appointed

We’re excited to announce that we have appointed our first Behavioural Strategist! Greg…


EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


The Behavioural Economics Series: Confirmation Bias

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


Why marketers need to embrace behavioural science

We are delighted to welcome Richard Shotton as our guest author. Richard has worked in…


A year of living with the Housing Units brand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


The Behavioural Economics Series: Hot State Decision

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


The Behavioural Economics Series: Power of Free

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Women pet owners more likely to be brand loyal while men follow the crowd

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


The Behavioural Economics series: Mental Accounting

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Our pledge for gender equality

The Market Creative’s gender equality pledge is our commitment to promoting gender equality in advertising. It provides…


Silentnight declares war on plastic

This week we unveil our new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


The Behavioural Economics series: Representativeness

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


The Behavioural Economics series: Loss Aversion

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…