The Behavioural Economics Series: The Framing Effect

The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in…


The Behavioural Economics Series: Commitment - the public pledge bias

We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The…


The Behavioural Economics Series: Authority bias

We listen to the word of experts and value their opinion over others, even to the point of investing in products they…