Research is rooted in behavioural-led thinking


Just like everything we do, our research is rooted in behavioural-led thinking. We uncover behavioural insights, using the latest observation, context and questioning research techniques to give you an unrivalled and tailored understanding of your audience. Either in-house or working with leading partners, we provide the following solutions:

Observation: Accompanied shops, Semiotics, Implicit research, Digital observation.

Context: Ethnography, Cultural analysis & trends, Retail safari.

Questioning: Focus groups & depths, Co-creation workshops, Quantitative research and analysis, Projective techniques, Stakeholder interviews – all levels of the organisation, Desk Research.

Related Case Studies

Related Blogs